20Kg DR. FIXIT 302 – Ultimate Waterproofing with Super Latex (Anti-Salt)

• DESCRIPTION:
• Dr. fixit super latex is used for high performance applications in waterproofing and repairs
• coverage: excellent coverage -70-80 sq.ft per kg/ in 2 coats, hence economical.
• appearance – free flowing liquid, color – milky white
• packaging type: packed in bottle
• shelf life & storage: best before one and half years from the date manufacture when in sealed pack and stored under proper condition. store in a cool & dry place in unopened condition away from direct sunlight
• Number of items: 1
• Included components: Dr. Fixit 302 Super Latex SBR – 20kg

DrFixit 302 Super Latex (Anti-Salt)

1. Description

What is this product? Provide a detailed overview.

DrFixit 302 Super Latex is a high-performance waterproofing and bonding solution developed by Pidilite Industries. It is primarily a polymer-modified latex that enhances the adhesion and flexibility of cementitious materials, making it ideal for a variety of construction applications. This product is used in waterproofing, repairing, and enhancing the durability of concrete surfaces, ensuring they are resistant to water and other environmental factors. The formulation allows for easy mixing with cement or plaster, resulting in a smooth application process.

2. Purpose

What is the primary function of the product? What problems does it solve?

The primary function of DrFixit 302 Super Latex is to:

• Enhance Bond Strength: It improves the adhesion of cement and concrete, ensuring better performance in construction and repair applications.
• Waterproofing: Acts as a waterproofing agent when mixed with cement, helping to create moisture-resistant layers in structures.
• Flexibility and Durability: Increases the flexibility of the applied material, reducing the risk of cracking and damage due to temperature fluctuations or structural movements.
• Repair Solutions: Suitable for use in repairing surfaces and structures, providing a reliable solution for maintaining the integrity of buildings.

3. Target Audience

Who is the intended user? Are there specific demographics or use cases?

The target audience for DrFixit 302 Super Latex includes:

• Contractors and Builders: Professionals in the construction industry who need reliable bonding and waterproofing solutions for various projects.
• Homeowners: Individuals looking to undertake DIY repairs or improvements in their homes, particularly in areas prone to moisture.
• Architects and Engineers: Specifiers who seek high-quality materials for design and construction projects, ensuring durability and performance.
• Maintenance Teams: Property managers and maintenance crews responsible for upkeep and repairs in residential and commercial buildings.

Demographically, the product is aimed at both residential and commercial users, particularly in regions where moisture and water damage are prevalent.

4. Features

What are the key features and benefits of the product?

• High Adhesion: Provides strong bonding to a variety of surfaces, including concrete, brick, and plaster.
• Waterproofing Capability: When mixed with cement, it creates a waterproof barrier that protects structures from water ingress.
• Flexibility: Enhances the flexibility of the applied material, minimizing the risk of cracks and damage.
• Ease of Use: Simple to mix and apply, making it user-friendly for both professionals and DIY enthusiasts.
• Versatile Applications: Suitable for a range of applications, including plastering, tile installation, and repair work.

5. Market Position

How does this product compare to similar offerings in the market?

DrFixit 302 Super Latex stands out in the market due to several key factors:

• Brand Trust: Pidilite is a well-known name in construction chemicals, giving consumers confidence in the quality and reliability of the product.
• Comprehensive Solutions: Compared to competitors, DrFixit offers a broad range of products designed for specific needs, providing a one-stop solution for waterproofing and bonding.
• Performance: Many users report superior performance in terms of adhesion and waterproofing compared to other latex products available.
• Technical Support: Pidilite provides strong customer support and technical guidance, which can be a significant advantage over competitors that may not offer similar resources.

Overall, DrFixit 302 Super Latex maintains a competitive edge in the waterproofing and bonding market by leveraging its brand reputation, product quality, and customer support.